The importance of digital agility in business

Innovation - Employee engagement

The business world is continually evolving. Technology is more accessible than ever before, and it has undeniably changed the way businesses operate.

To stay relevant, companies must be able to adapt and respond rapidly to change, and to keep up with these changes, they need the right digital tools.

Business models that are agile and adapt faster, and make strategic adjustments ahead of their competitors are one step closer to a successful digital business transformation.

What is digital agility?

Digital agility is a term referring to the ability of businesses to adapt and change within the ever-evolving world of technology. The definition of agility is to ‘move easily and quickly’. Digital agility is the ability to move easily and quickly by leveraging digital technology and solutions.

More than one factor goes into creating a digitally agile work environment, such as technology, leadership, market awareness, culture, execution, analysis, and more.

What is driving the move to digital agility?

Businesses that were once hesitant to embrace digital transformation have found themselves unable to avoid it. The shift in business priorities, customer demands, and user experience expectations in recent years are mostly responsible for driving this change.

The global pandemic created a perfect storm in terms of driving organizations toward embracing digital agility. For the most part, the main drivers aren’t new concepts – do things quickly and with lower costs, to stay competitive. The impact of the Covid-19 pandemic added new elements to those drivers. Almost overnight, organizations around the world were forced to change priorities as employees shifted from on-site to remote work arrangements. This rapid change put the spotlight on how resilient companies are in adopting technologies that speed up internal business processes, workflows, and customer-facing operations.

Why is digital agility more important than ever?

Digital agility allows companies to change their business practices rapidly and with ease. This might be implementing new technology effectively, or meeting new business goals. 

Digital agility empowers organizations to rapidly develop, test, and implement new business strategies that include improved workflows, processes, and systems. With company-wide agility comes the capacity to launch these adaptations easily and quickly across multiple departments.

Utilizing the right technology tools creates solutions that can happen in days instead of months. This is a game-changer when it comes to investment in future growth, digital transformation projects, and operational efficiencies.

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Find the right tools for digital agility

Using the right tools gives you the power to create solutions in a short time, meaning your business can achieve milestones quickly and easily without needing to make major changes right away.

Removing cumbersome tools, inefficient systems, and clunky software allows employees to do what they need to do efficiently. Digital agility is essential when you’re in a fast-paced environment. Some agile digital solutions include:

Digitally agile cloud solutions

Cloud-based tools are essential for increasing the flexibility of an organization, whether it’s improving customer experience, or managing a remote workforce. Cloud-based solutions allow employees to access data and information online from any location, allowing them to do their jobs more efficiently and meet customer expectations of fast and reliable service.

Cloud enterprise resource planning tools allow companies to store and analyze all the data they collect, providing insight that could lead to new digital transformation initiatives.

These cloud-based solutions enable businesses to work differently and more effectively than in the past. They can work remotely, collaborate more efficiently and increase productivity.

Agility with automation tools

Technology such as machine learning and artificial intelligence can be used to automate repetitive, mundane tasks so employees can focus on tasks that further company success, such as high-end consulting or complex project management. With the ability to embrace new technologies, businesses can further develop new digital practices and expand in new directions.

Agile data collection and analysis

Making business decisions about an effective digital transformation strategy requires analyzing large volumes of data from different sources. With digital tools such as data collection and analysis, business leaders can get a better idea of the digital environment and improve the decision-making process based on real-time data.

Digital tools such as customer sentiment analytics, social media monitoring and other tracking technologies can help you better monitor your customers’ satisfaction, website traffic, use of your ads, sentiment around your brand, etc.

In this fast-paced digital world, organizations need to innovate quickly and seamlessly to stay ahead of their competition and succeed. The ability to stay agile when other organizations are standing still means your company is better placed to respond to new trends and find solutions faster. It can be a big task to know which are the right IT tools for your unique business needs. Talk to the digital technology experts at BCS365 to discover the right solutions to improve digital agility in your business.

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